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Life Insurance Direct Australia Pty Ltd

4.4(40 reviews)See reviews ↓·Sydney

About the company

Life Insurance Direct Australia Pty Ltd is a life insurance broker based in Sydney that holds Australian Financial Services Licence (AFSL) No. 473135. The company has over 20 years of experience helping Australian families compare cover from leading insurance brands. Its services include comparing life insurance, income protection, TPD cover, trauma insurance, child cover, and key person protection.

It is paid by the insurer, so expert advice is at no extra cost to the customer. It provides support for annual policy reviews and claims assistance. The company works with a panel of insurance brands, and its rates come directly from the insurer, with select providers providing additional discounts due to their relationships.

What customers say

Based on genuine customer reviews

In North Sydney, Life Insurance Direct Australia Pty Ltd has built a client base that returns over many years for life, total and permanent disability, and income protection cover. A number of reviews mention the depth of explanation they receive, with the full process outlined before any decision is made, and queries answered without pressure. Several customers name Peter Smith, Ash and Matt as especially helpful, knowledgeable and patient, describing phone conversations that moved quickly and left them feeling informed rather than rushed.

An observation shared by more than one reviewer is the effort made to keep in contact, with one client noting that persistence was welcome because it kept the matter moving. Cost-effectiveness features in many accounts, with policyholders reporting lower premiums than their existing arrangements after switching, and long-term clients describing advice that stayed relevant as their circumstances changed.

The same agent is often credited with handling policies for family members and business partners, which suggests a level of trust extending beyond a single transaction. Reviewers also value the courteous tone of administrative staff who clarify outstanding questions, and the speed at which applications progress once information is provided. For those weighing up personal cover against the outlay involved, the consistent theme is thoroughness, clear communication and a straightforward process from first enquiry through to completion.

Reviews

Reviews are taken from publicly available sources.

KA
Kiran Amrit Sindhu5 February 2026

I have been a client of Life Insurance Direct for at least the last 17 years having Russell assist me to set up multiple insurance policies for me personally, for my family members and insurance policies on my business partners. Like any insurance policy one always thinks twice about the merits of having insurance policies given the financial outlays required and further apprehension about using insurance brokers given the commissions involved. Whilst no one wishes to suffer significant illnesses which may be threatening for being able to continue in the work force, or worse still for life, it is very comforting to know when adverse health events do occur that insurance policies give great financial peace of mind not only to the person suffering the adverse health event but also to their loved ones as well. At times of stress following an adverse health event it is comforting to know that people like Russell at Life Insurance Direct are always there to guide you through the claims process that would otherwise be frustrating and potentially traumatic when it comes to dealing directly with insurance funds. Russell from Life Insurance Direct is completely across the nuances of all insurance policies and their benefits and is in a much better position to advocate on your behalf to facilitate an insurance claim having established lines of contact with the Claims departments within the insurance industry. Having had to make a number of insurance claims, I now see the enormous value of having an insurance broker advocating on your behalf when it comes to claim time. I thus now fully understand what an insurance brokers commission is for. It buys an enormous peace of mind when it comes to claim time. The additional value of using Life Insurance Direct is that they are in a position to best assess your insurance requirements and tailor the most appropriate policies for you taking into consideration policy limits required balanced against affordable premiums.

SG
Shayne Grennell29 September 2025

The attention to detail in fully explaining the complete process was like a breath of fresh air, Matt was open to answering all the questions I had and was also very informative of how the process would take place.

SM
Shari Mackintosh25 September 2025

They didn't give up contacting me. Which I need because I forget. Ash was accurate, knowledgeable and experienced. Everything moved quickly and he didn't waste my time. I'm glad I reached out because from my previous life insurance I will be paying nearly 50% less. Even if U have to pay more then quotes I'm still winning.

ED
Eddie Dries23 August 2025

Peter was very helpful obtaining a cheaper quote than my current Insurer. Very satisfied.

TS
Tricks Sea20 August 2025

Awesome people to deal with, would definitely recommend. Customer care staff are polite, friendly and answered my questions if I needed more clarification- it’s being a real pleasure dealing with you (so thank you)! Easy 5 stars from me ⭐️⭐️⭐️⭐️⭐️

VJ
Varsha Junnarkar6 August 2025

Customer service was excellent and satisfactory. Definitely recommend Ash to get life insurance. He was very helpful in providing information and answering queries.

MD
Mark D. TIMU31 July 2025

My whole experience from the initial enquiry online and then the phone conversation with Peter Smith was absolutely EXCELLENT!!! I was very happy and satisfied with my conversation and completely agreeable with all the information regarding Life Insurance at this particular late stage of my career. Peter was helpful and engaging providing me with all the relevant information needed to make an important decision. I am grateful for the patience & knowledge and understanding of how simple Peter was able to provide for my personal needs relating to the initial Life Insurance Policy enquiry. Well Done to Peter for ensuring I was at the end a VERY SATISFIED CUSTOMER with the product provided today... Thank You again for a most enjoyable experience. Cheers, Mark D TIMU.

Insurance agencies in Sydney compared

Ordered by rating, weighted by the number of reviews — businesses with only a handful of reviews do not jump to the top automatically. 12 businesses in this category in Sydney are compared.

RankProviderRatingReviewsOpen Sat.
1SELECTINSURE LIFE- Financial Planner★ 5,0182No
2Angelic Insurance★ 4,8182Yes
3The Insurance Quoter Sydney - Income Protection & Life Insurance Brokers★ 5,012No
4Solace Life★ 5,04No
5Acurancy Insurance Services (Sydney)★ 5,04No
7Life Insurance Direct Australia Pty Ltd (this page)★ 4,440No
Contact
+611300135205www.lifeinsurancedirect.com.auSte 1/271 Alfred St N, North Sydney NSW 2060
Working hours
Monday08:00–18:30
Tuesday08:00–18:30
Wednesday08:00–18:30
Thursday08:00–18:30
Friday08:00–17:30
SaturdayClosed
SundayClosed